Friday, July 8, 2016

David Beats Goliath: Amazon Folds in Trademark Dispute to LI-Based

Long Island-based retailer takes it to Amazon after discovering the online retail giant is profiting off of their name. is a website that carries a wide range of Halloween and haunted house related products, from animatronics to costumes, masks, and everything in between.  And while they’re considered a heavy-hitter in the online spook scene, they recently came up against, and vanquished a truly monster-sized entity – – which had attempted to use’s legally-trademarked name to boost their own profits.

Joe Persampiere of Deer Park created back in 2006, stating that he’d been avid fan of all things creepy and crawly for as long as he could remember. “I grew up loving Halloween ever since I was little,” he said. “Nowadays, it's gotten so huge, in this country especially. In fact, Halloween has become very saturated right'll find, literally, dozens of haunted houses everywhere. But back when I was a little kid, we didn't have much of anything all...we just went trick-or-treating while wearing masks and costumes that we got out of a box, but it was so much fun.”

As he grew older, Persampiere sought to address what he perceived to be the lack of Halloween-related activities in his area by opening up his own amateur haunted houses (known in the industry as a "Home Haunt") using whatever props and materials he had on hand. Eventually, this led him in the direction of becoming a Halloween prop supplier himself, he said.

 “I grew up in the family business – they had an office supply company – and in 2006 I decided to open up my own website and sell Halloween-related products,” he said.

“I decide to do web-only because all businesses are changing today because of the internet…being in retail today is very difficult, especially when it comes to Halloween supplies, because you only have a window of a month or two during the year where you're busy. So I decided to do a website instead, and what helps with all of that is all of the international business I do.”

Persampiere notes that he regularly ships scary supplies to every continent, including South America, Europe, and Asia. “We’re working on a project now in Pakistan,” he said. “They don't actually celebrate Halloween there, but you'll find that almost every country in the world has a haunted house of some sort. We've even shipped to Saudi Arabia, believe it or not.”

Often, in business, securing the right name in order to convey what it is that you stand for is vital for success; Persampiere, by sheer luck, discovered that ‘Haunted Props’ was available for the taking, and jumped at the chance to own what he called the perfect name for his budding company.

“I picked that name out, and I was very lucky to get it. Most web sites that I see that sell Halloween products don't use a proper name, so most people don't know what kind of business they are,” he said.

“About two years ago, I had a lot of people in Asia asking if they could use my name... I already own the domain name, but I started to get worried that people would start using the name of the company, so I decided to get the name trademarked. I got some trademark attorneys who took a shot, and they managed to get it approved... I actually own the trademark on the name ‘Haunted Props’ now.”

With the trademark on Haunted Props successfully secured, Persampiere soon started doing searches to see who may have been using it illicitly, and upon discovering several smaller vendors who were, reached out to request that they cease doing so.

“There are a few other websites that were using the ‘Haunted Props’ name, but I just sent them a simple email, a nice letter and they all backed off with no problems,” he said.

“I can be very aggressive with legal matters, and if the first request wasn't honored, then I would’ve pursued it in court. But no one has ever pushed me to that level. Everyone's been very respectful and cooperative, which I appreciate a lot.”

However, while doing his research, he soon discovered that not all of the vendors using his copyrighted name were small-time…one of them, in fact, was the biggest of them all: online retail behemoth, whose website was littered with ads for Halloween merchandise making liberal use of Persampiere’s legally-trademarked term.

“Amazon is the biggest retailer in the world, and they were using the phrase ‘Haunted Props’ in their advertising and that's a no-no, because people would think that's my name,” he said.

“Technically, I could have sued them for millions of dollars, because I do feel that by using that term, they damage my business in some way...they were attempting to steal customers away from me, and you can't do that. This was definitely done on purpose, because Amazon has countless people out there, checking terms and search engines and the most popular websites, and they based their advertising on that.”

It turns out that Amazon had been using the trademarked ‘Haunted Props’ term for at several months before Persampiere had discovered them. Expecting the worst from a corporate giant with deep pockets and an army of legal representation, he geared up for a courtroom tussle that surprisingly, he said, never came.

“I had my attorneys contact Amazon, and I figured they would fight it, but much to my surprise they backed off right away. Once my lawyer is contacting them, they sent back a letter apologizing and noting that they would remove everything right away,” he said.

“It took them a few weeks to get everything down, because there's such a big company, but they were very helpful and apologetic about the whole matter. That was a very big win, almost like a David and Goliath thing, because I'm a little guy.”
When it comes to standing out in a crowded field, sometimes a name is all a business looking to get ahead has to fall back on; defending that, especially when it’s a popular trademarked term, can be a full-time job.

However, Persampiere expresses gratitude to his fellow web entrepreneurs – and, of course – for not stepping on Haunted Prop’s toes, legally speaking, leaving him to do what he does best… supply the planet with the spookiest Halloween merchandise available year-round.

“Trademarking the phrases ‘Haunted Props’ and ‘’ was a stroke of luck, and I'm very fortunate and proud to have been able to get them,” he said.

“It's helped my business a great deal, and I appreciate these other companies being very cooperative with me as far as helping me to retain and defend my trademark.”

Saturday, June 25, 2016


use coupon code:
HURRY! offer good until july 10, 2016 has the largest selection of:
  • Custom Gore Props
  • Halloween Costumes & Accessories
  • Haunted House Props
  • Professional and Budget Animatronics
  • Haunted House Lighting & Effects
  • and much more!
HauntedProps has a number of discounted products and packaged deals. Complete rooms and sets are available for additional $$$ savings. Visit today and save!

Tuesday, April 5, 2016

End of Partnership Affiliation is no longer affiliated with Sean Hernandez and his company Unfortunately, products produced by Sean Hernandez and his companies were not shipped in a reasonable time frame (if at all) and when the products were shipped, the quality of the products was not acceptable based on customer feedback. The majority of customers who purchased products developed by requested their money back (in the rare event the products were shipped by Sean Hernandez), hence why dissolved their relationship with this company. wants to protect their valued customers and ensure that all products of are of the highest quality and will only work with companies that are reliable and result in positive customer satisfaction. Please be advised that any products developed by are of poor quality and will likely not be shipped. Hauntedprops’ goal is to protect their valued customers and we appreciate your continued trust and business.

Tuesday, March 29, 2016

Zombie X Festival

We are excited to attend Zombie X Festival on May 21st this year!!! It is truly for Zombie lovers and such a unique and fun event.  If you are a zombie lover, this is your time to show off your best Zombie attire, whether you are a survivor or are one of the horde there is plenty to do at Zombie X!   There will be bands, films games and more!  Buy Tickets now at

HauntedProps will be one of the featured vendors there and will have a number of zombie props and animatronics.  We will also be selling some of our custom gore props and bloody body parts.  

Check out some of the products we will be selling:


Check out  for more information about the festival and be sure to visit at Zombie X Festival on May 21st at Long Island Sports Park!

Wednesday, March 9, 2016


Can't Make it to the Transworld Haunt Show this year? No problem, for a limited time, we are bringing the show to you with our exclusive prices which are BELOW WHOLESALE COST! These are the Lowest Prices You Will Ever See on these products. We have over 30 products listed with over 50% off consisting of gore props, static full size props, all electric props and more! Hurry... These prices are good only until March 21st! 

Please visit: for more details on the products we offer for this special sale we are having.


Wednesday, February 3, 2016

Check out HauntedProps at TransWorld Haunt Show

MARCH 17th - 20th
America's Center | 701 Convention Plaza | St. Louis, MO

Check out our booth at Transworld Halloween Show!  Our Booth number is 805 - click here for a floor map. TransWorld’s Halloween & Attraction show is the ONLY industry trade show of its kind in the world.  There is no other show that has as many exhibitors and industry related products.

We will have a ton of products there to purchase directly and on the spot; including some of our NEW gore props and packaged deals.  We also will be taking orders as well.  Some products that we would be having include our recent bloody hanging props.  Our products range in under $5 to a few thousand and we have the largest selection of animatronics, haunted house effects, costumes, party decorations, and halloween props.  Check out our new gore props here:

For more information about the show, visit
BOOTH # 805

Halloween Central for Costumes and Haunted Houses

Each year the scale of Halloween activities, events, decorating, and shopping tremendously increases and given the rapid growth of online sales, HauntedProps is proud to announce the operations of their online business.® is one of the fastest growing online and catalog retailers in the haunted house / halloween products industry the company carries an extensive range of products for the haunted house industry.
HauntedProps, which are specialty retailers in Haunted House Animatronics, Props, Effects, Panels, Custom Designs, Halloween Costumes, and Masks are a particularly important retail channel for Halloween shoppers, and with over 27 years of experience in designing and operating haunted houses, HauntedProps have developed long lasting relationships with manufacturers in the Halloween industry and so the company decided to create an online business,
HauntedProps is dedicated to innovative and high-quality products at the best prices. The company offers a great service and some fantastic Halloween deals, with deep discounts on their products. HauntedProps has different affordable costumes to suit anyone.® products are from every major manufacturer in the Halloween industry at great prices and currently HauntedProps have the largest selection of Halloween Haunted House Animatronics, Haunted House Props, Halloween Costumes, Halloween Masks, Haunted House Design, Halloween Decorations, Haunted House Ghost Illusions DVD's / Projections, Haunted House Lighting & Effects, Horror Props, Halloween Props, and Haunted House Scents.
In addition to keeping® one of the best retailers of costumes,® have also added a printing shop that offers discounted custom printing for Haunted Houses and Holiday Retailers with fast turnaround of between 2-3 business days and superior quality.
From the world’s top manufacturer in the Halloween industry,® selections are constantly kept up-to-date while being reasonably priced.